Marketing as a Science.

Summary: Pending
"...the real task facing marketers is to develop theoretical systems of nonobservables which link observable causes and effects in market- ing activities...theory does not have to be based on observables!... One can trace observable causes through nonobservable activities to observable effects. Every science has this character...There is anoth er attribute of sciences: sound theory must account for known facts

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  • Description: Electronic reproduction
Read 103 times Last modified on Sunday, 07 May 2017 12:43
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More in this category: « Management Principles for the System Development Process. Memo from J. N. Warfield to GMU Administrators Summarizing Mills' Thinking on Software Development, April 1986. »

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