This paper was first presented AS A TALK before an SGSR conference in May, 1985. As a conference presentation it was titled only: "Some Laws and Principles of Design". Later, when published in the 1985 Proceedings, the rest of the title was added, but it is the same paper. SAME TITLE IS LISTED IN BOX 9 FOLDER 34 it was published twice, first as proceedings paper and then as yearbook article. It was one of two papers which John presented at the 1985 conference. The two papers were given together, one after another, as I recall. The other paper was titled "On the Choice of Frames for Systems Studies." ANNOTATION: Writing on the fundamental principles of design which later developed into his 1990 book, the author discusses the generic aspects of design, how they may be conceptualized and studied and introduced into learning processes. Interactive Management and its Options Field/ Options Profile processes are described, as useful tools for design.