Prof Carl Moore was with the Speech and/or Communication department at Kent State, Kent, Ohio. So I don't know how the University of Akron got involved. Carl has collected a cross-section of students, career people and teachers, who are voting on their choices and preferences on the nine pre-selected elements for a good educational system, such items as Higher teacher salaries, Better Basic Skills, Science teaching, Computers, etc. Carl conducts the group at about a 6th grade level to show what ISM does, by leading a group of 8 participants go through the steps of prioritizing educational needs. There is no language clarification (NGT), no demonstration or discussion of preliminary steps leading to the selection of the 9 elements used in the ISM exercise. The photography is crisp and clear, the sound quality is good, and Carl’s explanation of each step is totally simple and to the point. Because it is a staged show, with no passionately involved stakeholders as you might have in a real problem situation, the video lacks the appeal that can be generated in a REAL LIFE truly fun and exiting ISM exercise. Worst feature of the video is the totally awful "situation room". The participants are planted in a row of uncomfortable chairs sitting in front of a TV monitor. Not even a table. You get uncomfortable just looking at them. But it is probably all Carl's budget could manage, and at least he did demonstrate the mechanics of the process with the computer. (r.w. circa 2007)