International Meta-Marketing: Strategic Judo, Foreign User Habits and Interactive Invcention.

Summary: Pending
not saved. not scanned. not digitized. NOT SENT TO GMU. THIS IS A TITLE WHICH WAS XED OUT ON JOHN'S CHECKLIST OF MY PAPERSBY OTHER AUTHORS DATABASE LIST IN 2000 WHEN WE WERE SELECTING PAPERS TO BE SAVED. In order to compete with foreign firms in culturally diverse world mmarket, one must go far beyond the usual concept of marketing and develop meta-matketing, which includes strategic judo, product adaptation for foreign user habits, and interactive invention. New selection criteria for the personnel are important.

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  • Description: Electronic reproduction
Read 102 times Last modified on Sunday, 07 May 2017 12:43
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